This feed is ruled by an algorithm which displays content not only from your WeChat contact or the WeChat Official / WeChat Video Account you follow but also from the rest of WeChat. User can like, comment, share a post and follow the publisher within the separated Channels feed.įrom there, the videos can be re-shared if they like enabling viral loop. The users can scroll through the feed infinitely to discover what their friends & their favourite brands have posted as well as content from the other users, influencers and public accounts. Location ping icon = to access a listing of content published by a nearby userĪ similar type of feed as the popular short-video Chinese APP called: Douyin ( Tik Tok as it’s known internationally) or Kuaishou.‘Trendy’ tab = feed with popular posts recommended by WeChat – content from other account that the user don’t followĪnd location-based filtering has been added in the top navigation bar with the location icon to see nearby contents:.‘Friends’ tab (default tab) = feed with filtered content showing the most liked videos by WeChat friends.‘Following’ tab – content from the WeChat Channels accounts you follow.From June 2020, there are three main filtering tabs : The contents are listed in one column, just like TikTok, and play automatically when scrolled over. It looks like a video feed/timeline where the content creators and short video influencers can share posts with videos and pictures under their personal account or their official account. Synonyms that can be found online and offline This space is another way for brands and businesses to reach new audience with a popular type of content (video form) enhanced by live-streaming and eCommerce functions. a WeChat Official Account article link – bridge to a Wechat OA.several hashtags to define topics – feature to improve discoverability within this channels section. ![]() In complementary, further information can be added to the post:
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